for the mind
As the philanthropic arm of the American Psychiatric Association, the Foundation’s mission is to raise awareness and educate the public about mental illness in an effort to eliminate the stigma associated with it.
The project highlighted the importance of every dollar raised, the effect of mental illness on people at home and at work, and how raising awareness is the key to breaking down stigma.
Propellor was asked to redesign the project’s identity, using the new APF brand as a base. We incorporated a similar style of photography and image usage, and redesigned the Partnership logo with the signature “P” and customized typeface.