A small startup, called Glass Processing Solutions, figured out how to keep 9 million tons of glass out of our landfills by creating tiny grains of silica that industrial markets could use as building material.
Roads, buildings, fiberglass, filtration—new uses were being discovered at every turn. Propellor was asked to help with naming, strategic planning, and a visual identity to help get the company off the ground.
The name Sioneer is derived from “Pioneering in Amorphous Silica (SiO2)”—the industrial feedstock by-product of Sioneer’s patented recycling process.
“The creativity behind the name Sioneer was extraordinary, and our brand & visual presentations have been very well received by customers and potential Investors.”
Doug Jackson, Sioneer CEO