Sun Life Financial

Enrollment in a strategy

When it comes to providing group insurance, enrollment can make or break a plan. Creating a positive enrollment experience is key to a desirable outcome. So, when Sun Life (the 3rd largest group provider in the U.S.) asked us to help, we signed up.
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Why buy?

Whether people don’t trust insurance, or don’t want to talk about accidents, injuries or worse—sometimes providers have an uphill battle. And, before they will consider enrolling, employees need to understand what the insurance covers, how much it will cost, and how or why it fits into their life plan.

Together with Sun Life, we developed a “Why buy?” campaign that helped communicate to employees—in all stages of life—how insurance fits in.

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Additional Work